For Independent Boutique Hotels Only

Your returning guests are
booking through OTAs.
We stop that.

MailLoop converts your dormant PMS guest data into a direct-booking engine—cutting OTA commissions and compounding revenue from the guests you already worked hard to win.

Request a Free Revenue Audit →

No pitch deck. 30 minutes. We show you exactly what's leaking.

15–20% Recaptured Per Booking
Works With Your Existing PMS
No New Hires Required
Fully Done-For-You
Live in Under 2 Weeks
The Problem

You're paying 15% to re-acquire a guest who already loves your property.

Independent hotels typically hold 3–7 years of guest history inside their PMS—names, stay dates, room preferences, emails. Almost none of it is being used to drive repeat revenue.

Meanwhile, OTAs have mastered retargeting your past guests and presenting themselves as the path of least resistance. You pay again. They profit again.

  • Your PMS guest data is sitting completely idle
  • Returning guests default to OTAs out of habit, not preference
  • Pre-arrival upsell windows go untouched, costing upgrade revenue
  • Drive-market guests have no direct channel to reach you during slow periods
62%
of returning hotel guests would book direct—if asked clearly and at the right moment.

The average independent property pays $4,200–$8,400 per month in OTA commissions on guests who already stayed with them once.

That's not an acquisition cost. That's a retention failure.

How It Works

Three automated loops. Zero extra workload for your team.

01

We Audit Your PMS Data

We connect to your existing property management system and identify every past guest segment worth targeting—recent stays, high-value profiles, lapsed guests, and drive-market zip codes.

Week 1
02

We Build the Automated Sequences

We write, design, and deploy fully personalized email flows: pre-arrival upsell windows, post-stay re-engagement, seasonal campaigns, and direct-booking incentive loops—all calibrated for hospitality timing.

Week 2
03

Revenue Compounds. You Watch.

Sequences run automatically. Your team sees upgrade revenue, direct bookings, and F&B credits flowing in—with monthly reporting showing exactly what was recovered from the OTA pipeline.

Ongoing
What We Deploy

Three revenue loops built specifically for boutique hospitality.

I.

Pre-Arrival Upsell Sequences

Automated emails sent 72 hours before check-in—the highest-engagement window in hospitality. We pitch room upgrades, early check-in, F&B credits, and spa packages with conversion-optimized copy.

Frictionless revenue that never touches your front desk.
Average 8–14% upgrade conversion rate
II.

OTA Commission Recapture Loops

Post-stay sequences that condition returning guests to bypass the OTAs next time. We give them a clear, incentivized reason to book directly—and we track exactly how many conversions follow.

Breaks the OTA habit before the next trip is planned.
15–20% commission saved per converted booking
III.

Drive-Market Gap Fills

When mid-week inventory or post-holiday rooms go empty, we activate your local guest database—targeting past guests within a 100-mile radius with high-margin staycation offers before you touch rate.

Fills gaps with high-margin, zero-commission direct bookings.
Deployed within 48 hours of identifying a gap
15%
Avg OTA Commission Rate
72hr
Peak Pre-Arrival Window
62%
Guests Who'd Book Direct If Asked
2wk
Time to First Campaign Live
Is This a Fit?

We only partner with properties we know we can move the needle for.

MailLoop works best for independent and boutique properties with an active PMS history—not hotels starting from scratch or those whose model depends on OTA volume.

  • Independent or boutique hotel, inn, or resort (10–150 rooms)
  • At least 12 months of guest data in your PMS
  • Currently paying OTA commissions on returning guests
  • Has a direct booking channel (even a basic one)
  • Owner or GM open to direct revenue as a strategic priority

Not the Right Fit If:

  • You're a franchise property with corporate email restrictions
  • Your PMS has fewer than 500 historical guest records
  • You're looking for a paid ad or SEO strategy
  • You want to stay 100% OTA-dependent by design

We'd rather tell you upfront than take a fee we haven't earned.

Next Step

Find out exactly how much you're leaving on the table.

We'll audit your PMS data, estimate your annual OTA commission bleed, and map the sequences that will recover it. No obligation.

Free Direct Revenue Audit — 30 Minutes
Schedule Your Audit with Daniel →
Independent & boutique properties only · Responses within 24 hours